The story: Sometime in the 1960s, when many people were announcing that the Age of Aquarius was dawning and New Age beliefs were beginning to receive wide circulation, the rumor started that the logo Proctor & Gamble
Representatives of Proctor & Gamble had issued disclaimer after disclaimer, assuring the public that none of its executives or employees were satanists, but in 1994, a call to action was issued by alleged Christian fundamentalists demanding that all good Christians boycott all P&G products. According to the manifesto that was widely circulated, the president of P&G had appeared on the Phil Donohue television program on March 15, 1994, and announced without hesitation that he was a satanist. What was even more upsetting to the author of the pronouncement was that the president of P&G had openly declared that he had been using the products of his company to raise money to support his charity, The Church of Satan. Then, defiantly, the president stated that there weren't enough Christians in all 50 states combined that would make any difference to him or to his company's profits.
The anonymous author of the declaration that went out over the Internet and in postal mailings titled his piece, "You Can Make a Difference," and he challenged all Christians to show the president of Proctor & Gamble that he was wrong. They could make a difference by ceasing to buy any P&G products. "Let him know what Christians think of his kind," the e-mail demanded. "Stop buying his products! Now! Today!"
No president of Proctor & Gamble ever appeared on the Donohue television talk show. No one from the firm has ever claimed to be a satanist or commented on the number of Christians residing in the United States.
The accusations of satanic allegiance and worship levied at Proctor & Gamble are completely fabricated. Yet, in spite of P&G's legal representatives winning nearly a dozen court decisions declaring that the rumors had no basis in truth, the urban legend about Satan profiting from Proctor & Gamble's many products continues to rear its horned head.